The 10-Day Event Launch Sprint (Fill Your Off-Peak Night)

The 10-Day Event Launch Sprint (for restaurants, lounges & activity venues)

No fluff, just footsteps. This 10-day playbook takes you from “idea” to “it’s packed in here” with student/community reach, crisp ops, and short-form content that actually sells.

Why sprints work

‍Events create urgency, UGC, and remarketing pools. Sprinting keeps everyone focused on one outcome: bodies through the door.

Day-by-day plan

D-10 — Strategy & slot: lock goal, date, offer, and tracking (QR + code + UTM).
D-9 — Assets: poster, story set, Reel cover, RSVP link; grab 30–45 mins B-roll.
D-8 — Announce: Reel #1 (hook + offer) + collab post.
D-7→D-5 — Warm-up: countdown stories, FAQ, early-bird tables.
D-4→D-2 — Paid push: Meta ads 5–8 km; kill weak creatives daily.
D-1 — Final call: Reel #2 + “last tables” stories.
D0 — Showtime: run-sheet, host cues, film hero moments.
D+1→D+3 — Convert: recap Reel + 72-hour results; open next date.

Creative checklist

‍Hooks (“POV: your first 20 seconds here”), must-have shots (entrance, hero dish/drink, crowd smile), 18–22s edits, subtitles.

KPIs & budget

‍Attendance, CPA/attendee, code redemptions, Reel saves. Start ads at £150–£300; prizes £100–£250.

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