Sham Lounge approached us mid-renovation with a clear goal: relaunch as “Sham 2.0” and turn opening weekend into sustained momentum. We ran a full pre-launch plan—marketing and social media content throughout the renovation (BTS, teasers, countdowns) plus paid social to warm local audiences. For launch week, we built a measurable event plan (offer, run-sheet, UTM/QR tracking) and, for the following weeks, continued an always-on content cadence and light ad optimisation to convert attention into bookings.
With positioning clarified, we refreshed the visual and verbal system—colour, type, tone, and offer architecture—so every touchpoint felt consistently “Sham 2.0.” We rolled this into a lightweight brand kit: poster/story templates, Reel cover styles, ad headlines, and a message map for staff replies and review responses. The opening-event identity (naming, lockups, on-site signage) flowed from these foundations.
Our goal was to craft a launch experience that looked stunning on camera and felt frictionless—from Reel to reservation.
The spark came from motion and execution. We shot renovation BTS and launch-night content with punchy short-form edits—snap reveals, rhythmic cuts, and sound design around the DJ drop and the signature mirror moment. On the backend, we streamlined the path to booking (QR + UTM tracking, collab posts, remarketing audiences) and set a 72-hour reporting cadence to turn creative performance into next-week actions.
The relaunch landed with energy: a full room on opening night, sustained reach from recap Reels, and a visible lift in profile visits, saves, and reviews.
By defining a distinctive ‘Sham 2.0’ identity, we turned first-time visitors into regulars and elevated the venue’s local profile.
Thanks to the continued marketing and social output in the weeks after reopening, momentum held—leaving a repeatable playbook (signature-night format, content templates, audience pools) that keeps turning moments into reservations.
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